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You probably know that people are getting rich in China. They lag only behind America in sheer number of billionaires. And you probably know that all of that money is new. But do you know what the hundreds of billionaires (and tens of thousands of millionaires) are going to do with their money? Well, neither do they! Lucky for them, there is an army of Western luxury-lifestyle purveyors coming to teach them how to act rich. Lauren Greenfield ventures to China to partake in a gaudy crash course in the centuries-old art of snobbery.












click to view the feature on GQ.com

Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.