Fred MacGregor
location: London, UK
MacGregor’s photos aim to authentically reflect the experience of the subject matter.
Often with minimal intervention, his work focuses on either finding or building an environment where he can work spontaneously.
︎ // website
Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.
