"In her planned retrospective, she is tying her entire career together in a unified theory of everything, a morality tale for our time."
For the past three years, Lauren Greenfield has been putting together a retrospective exhibition looking back at a 25-year career in which she has established herself as one of the leading documentary photographers of her time.
“But weirdly, the show is going to introduce my photography to a lot of people for the first time,” she says.
Within the photography world, Greenfield is known for groundbreaking work stretching back to her 1997 book Fast Forward: Growing Up in the Shadow of Hollywood, a look at youth culture in the age of hip hop and MTV that earned her the International Center of Photography’s Infinity Award for Young Photographer. She followed that with her 2002 book Girl Culture, a complex and moving study of gender and identity, and other projects like Beauty CULTure and Thin, which examined body-image issues and eating disorders. Over the years, her work — on subjects ranging from child beauty pageants and Bikram yoga to the housing-foreclosure crisis in California — has appeared in the New Yorker, the New York Times Magazine, Vanity Fair, National Geographic, Stern, Elle and other magazines.
to read more, click here
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.
