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Pseudo

© Alma Haser

This series plays on what's real and not. In a world where we are constantly told about Fake News, not to believe the first thing you read or are told. And where social media and the Internet toy with our beliefs and acceptances. Haser explores the idea of the fake and the real and the in-between with everyday plants.

Haser’s process often uses paper layering, folding, cutting and manipulating by hand before re-photographing and creating a whole new picture. Here she uses these techniques to create multiple images that confuse the eye by contorting reality, similar to a Chinese whisper effect or the more recent Fake News' phenomenon.

click to view the complete set in the archive




Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.