American Beauty
© Lauren GreenfieldCasting agent Jennifer Starr searched for the most beautiful woman she could find on the streets of New York City and introduced me to Sarah Ziff. I subsequently spent several days photographing her in her daily life exploring the questions "what is life like for the beautiful?" and "is beauty power?" Whether positively or negatively, there is no doubt that it influences every aspect of her interaction with the world. As Sara remarked, "I don't want to come off as arrogant, but it is a reality of my life."
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InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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