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American Beauty

© Lauren Greenfield

Casting agent Jennifer Starr searched for the most beautiful woman she could find on the streets of New York City and introduced me to Sarah Ziff. I subsequently spent several days photographing her in her daily life exploring the questions "what is life like for the beautiful?" and "is beauty power?" Whether positively or negatively, there is no doubt that it influences every aspect of her interaction with the world. As Sara remarked, "I don't want to come off as arrogant, but it is a reality of my life."

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.