client: Leica Lux App
assignment: Marrakech, Morocco
artist: Francesco Gioia
Gioia was commissioned by Leica to produce new images with the recently launched Leica Lux App - The iPhone App for the Iconic Leica Look by @leica_camera
Gioia informs, “In Marrakesh, I found myself focusing on small interactions, hands, gestures, brief moments that happen and disappear instantly. It became more about timing and instinct than anything else. All shot on iPhone using their app. “ In collaboration with @leica_lux_app
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