artists     stories    image-search     news    pictures    contact

Awakening

© Elin Berge/Moment

Swedish photographer Elin Berge set out to investigate whether it’s true that Sweden is one of the world's most secularized countries. She went out to look for God. To her surprise, she met a Goddess instead. The photo feature and book Awakening is an intimate and poetic depiction of a loosely organized awakening movement made up of women who believe in the return of a divine feminine power. They mean that our culture has oppressed the sacred feminine and disparaging women’s bodies and sexuality, making women forget their innate power. That it is time for all women to remember who they truly are and to heal, to be able to lead the way into a future of peace between people and balance between humans and the planet. The delicate photographs provide insight into a world where women engage in spiritual rituals, magic and sisterhood. This spiritual arena may appear peripheral, but in many ways it reflects its time. It shows women attempting to create new ways of understanding and embody femininity. An intense search for alternative ways to live.

click to view the complete set of images in the archive




“This is a turning point. We are called to live in more harmony with nature, all living. None of us are immune”
— Shamanic Priestess Teresa, via Instagram @shamanic_priestess on Covid-19






Publisher Max Strom
English and Swedish
March 2020 released


InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.