artists     stories    image-search     news    pictures    contact

Belly Button Boob Job

© Lauren Greenfield

Three sisters in Los Angeles go under the knife for breast augmentation... all on the same day. Mary, 23, decided she wanted implants too after her two older sisters, Amy, 25, and Christie, 28, were chosen to have their breasts enlarged by Dr. Rey on the television show Dr. 90210. Mary has a new kind of scar-free breast enlargement done through an incision in her belly button. Other plastic surgeries on the menu at Dr. Rey’s Beverly Hills office are: breast augmentation, breast lift, vaginoplaty or labiaplasty, tummy tuck, breast reduction, rhinoplasty, and liposuction. After the bandages came off, Mary admits she sometimes worries that she looks like a porn star, but most of the time, she says she feels great about her “instant” boobs.

click to view complete set in the archive


InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.