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© Lauren Greenfield

Meet the Ben-Gals – the elite group of women who cheer for the NFL football team, the Cincinnati Bengals. An unexpected ensemble of women, including a Stanford-educated engineer, a cancer biologist, a single mother and construction worker and a third generation Ben-Gal, come together for $75 a game to cheer for their team in front of 60,000 screaming fans. For the 30 women who make the squad out of the hundreds who try out, it is a dream come true. To become a Ben-Gal, the women are judged on dance talent, physical beauty, self-discipline and achievement of target weight. Every week, the 30 women are whittled down to 24 who get to cheer on the field on Game Day. Constant competition, strict rules and discipline, and goals of "perfection" keep them on their toes in their quest to remain what one Ben-Gal describes as the “total package.”

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.