Botox Party
© Lauren GreenfieldDerived from Botulinum Toxin Type A, Botox was originally approved in 1989 for treatment of medical conditions including muscular spasms and twitches, emerging over the last year as the miracle cosmetic treatment for erasing facial wrinkles and lines. At $300 to $1000 for the procedure, Botox has been embraced by dermatologists who performed over 1.6 million procedures on 850,000 patients last year. It's simplicity and reported safety have led to the rising popularity of "Botox parties" with procedures performed by doctors on site while patients socialize and snack on hors d'oeuvres and sip Perrier.
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InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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