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China's Economic Boom

© Lauren Greenfield

Capitalism and consumerism have found a new home with the Chinese elite. China’s upper class has shown a growing interest in designer brands, luxury cars, country clubs, plastic surgery, and nightlife. With private enterprise and rapid development, China is now the world's sixth largest economy, ahead of Italy. China boasts over 250,000 millionaires and in 2005, China’s economy grew an astounding 10%, much faster than initial forecasts predicted.

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.