artists     stories    image-search     news    pictures    contact

Everything is fine in Odessa

© Christopher Pugmire

Known for its exuberant Baroque style, Odessa sits like a half-eaten oligarch’s wedding cake on the Black Sea coast of Ukraine. Ever since the days of Catherine The Great, this city has been a melting pot of characters and cultures. A fragile fever dream of high society and cosmopolitan freedom, rocked repeatedly by wars, pogroms and revolutions.

The dream lives on in Lanzheron. People from all over the ex-Soviet Union flock to the boardwalk to primp and pose. Locals and tourists strut their stuff in a psychedelic carnival of colour and excess. Families in Sunday best. Wasted gopniks in tracksuits. Blondinkas in insane heels. Big sunburned babushkas. Tiny toy dogs. Teenage couples. Ageing athletes. Israeli emigrés. Hare Krishnas. Chinese tourists. Fantasies fuelled by fake champagne, cheap vodka, dried fish and sunflower seeds.

Odessa is an ageing duchess - well past her prime but putting on a brave face under layers of paint. The Odessa selfie is the prize - a fleeting frozen moment of romance and possibilities. This eternal city of dreams and schemes still occupies a special place in the post-Soviet psyche.

 
Years ago I joined the cast of characters, and every summer I return to faithfully replay my role. The Anglo-French photographer, fake press pass around my neck, spinning tales of access to fashion magazines when caught in the act. Shooting strictly at afternoon’s end, when the sun sets behind the hill and casts a golden light onto the stage. Looking for the perfect pastel postcard to commit to camera.

Today - with the war in Eastern Ukraine, a ravaged economy and the absurd circus of political corruption - the city of dreams is having to dream harder than ever.

Odessa Mama, ya tebya lyublyu.

click to view the complete set of images in the archive

InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.