Fashion Lust
© Dina LitovskyFor decades, Fashion Week has been the ultimate, highly exclusive pageant for the fashion aristocracy. Held twice a year in Paris, Milan, New York, and London, its visibility has exploded in recent years with the skyrocketing prevalence of digital cameras and fashion blogs — giving the general public access to this previously private event. Through live social media coverage of the runways, the audience at home has become the new front row VIPs.Photographed over four seasons, Fashion Lust dismantles the carefully packaged and highly indulgent viral fashion image. The images investigate the scene where the expertly constructed image of guests rivals the air-brushed glamour of the actual show. With photographers often outnumbering models backstage and front-row guests, the appetite to see and be seen seemingly extends to everyone finding themselves in the closed, hectic space of blinding flashes and surveillance-style Instagramming.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
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