Fashion Show
© Lauren GreenfieldIn her photographs for New York Magazine’s Special Issue, “Look”, Lauren Greenfield documents a face of fashion where grit and glamour coexist fabulously. The body of empathetic photographs teases open the seams of an oft-airbrushed world to reveal detailed stitching, elaborate machinations, and delicate incisions. Her signature investigative style captures the gorgeous collections alongside the pathos and process, creating a critically sympathetic portrait of powerful posturing, vulnerable moments, and striking beauty.
At the New York, Milan and Paris Spring 2010 Collections, Greenfield pairs photographs of models emerging in runway perfection, with various stages of the assembly line: plying, prodding, bleaching, cutting, crying, bleeding. A full visual deconstruction of the industry includes headless hair extensions and stoic grimaces, toxic products and imperfect choreography, and exacting beauty and immaculate performances. Photographs show the industry’s sacrifices: stumbling models, injured reporters, anxious dressers; but also the reward: frenzied flashes, preeminent designers, and applauding critics. By including the methodical process and the stunning show, the essay’s gestalt is in the intoxicating power held by fashion, and the very human participants that perform on its stage.
Greenfield's video "Fashion Show" mixes filmed footage with still photography from over 50 runway shows in New York, Milan and Paris. Cut to the pulsating beat of Fol Chen's latest musical single, "The Longer You Wait", the multimedia piece is an experiential journey through the life of the definitive fashion show.
click to view the complete set in the archive
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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