assignment: Marrakech, Morocco
artist: Francesco Gioia
Gioia was commissioned by Leica to produce new images with the recently launched Leica Lux App - The iPhone App for the Iconic Leica Look by @leica_camera
Gioia informs, “In Marrakesh, I found myself focusing on small interactions, hands, gestures, brief moments that happen and disappear instantly. It became more about timing and instinct than anything else. All shot on iPhone using their app. “
In collaboration with @leica_lux_app
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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