artists     stories    image-search     news    pictures    contact

Greek Tradition

© George Tatakis

Greece is home to an abundance of local events, that are bound to traditions and customs. Across the four corners of the country a great variety of events take place, related either to different times in history or geographic origins. These events and the tradition around them are so far the focus of George Tatakis’ work.


In this work, the ‘other side’ of Greece is revealed to us. It is the Greece of traditional culture, of everyday life and celebration, the creations of people of different gender, age and local identity. Even if the customs and rituals they depict, in the yearly cycle and in the life cycle, sometimes seem strange and exotic, unusual, and even provocative, they are all vividly alive and highlight the wealth and diversity of traditional Greek culture as experienced by its own actors.



The photographer captures material culture, customs, values and practices, and local traditions of rural, island and urban areas with empathy and a penetrating gaze. The images of prompt us to encounter and to reflect upon the customary life of the groups that make up the colourful embroidery of the country’s traditions.


The journey’s outcome shows that no matter how the different customs and traditions may seem at the beginning, they share many similarities, even when a Dionysian custom is compared to a Christian one. This is because people have always been people, with similar sensitivities and needs. This work attempts to depict the ability of people to come close through their differences, thus presenting a more complex but interesting approach which may help avoid the danger of monotony in our modern lives.

click to view the complete set of images in the archive





InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.