artists     stories    image-search     news    pictures    contact

Greenland Renewed

© Kiliii Yuyan

For one week each summer, Greenlanders don sealskin parkas, seal themselves into traditional kayaks, and paddle out to sea for the Greenland National Kayaking Championships. Greenlanders have kayaked for millennia, but in this post-subsistence economy, kayaking signifies a new national identity.


The National Championships are one of the most visible efforts by Greenlanders to renew their identities after centuries of colonization. Colonization by Denmark officially ended in 1979 after Greenlanders voted for self-governance and home rule. After decades of forced and rapid modernization, Greenlanders have embraced going back to their Inuit roots as they seek to reinvent themselves.

Today Greenland is composed of a population mixed between ethnic Inuit and ethnic Danes. Across Greenland, the influence of Danish culture is evident, from primary-colored Scandinavian architecture to the transformation of hunting and fishing from subsistence to a market economy.

In the face of increasing globalization, it’s no surprise that Greenland has embraced a revival of aboriginal Inuit traditions. Even as Greenland moves away from extractive industry, tourists have increased, drawn by the allure of the natural beauty of icebergs and dogsleds. It’s a far cry from the eighties and nineties, when it seemed that alcoholism and suicide would consume this nation of recent hunter-gatherers. Greenland today has a different energy—modern, unique, and full of hope.


click to view the complete set of images in the archive



InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.