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Guillaume Lavrut

location: Paris, France

From a young age, Guillaume Lavrut has had a passion for drawing, which naturally led him to pursue an art career. Currently an artistic director at an agency specialising in luxury goods,  he has been exploring the possibilities offered by photography for many years. Every light, shape, and colour is a potential subject for him, transforming everyday life into a visual playground. The omnipresent, almost obsessive image culture that permeates his profession follows him behind the lens. Taken on the fly, his photographs capture mischievous moments.  A subtle blend of simplicity, geometry, and contemplation.

Curious and contemplative, I love simple things and tracking down details. Captured on the fly, mischievous snapshots, colour, and geometry become his playground. “I completely identify with this quote from Robert Capa: ‘The photos are there, all you have to do is take them.’”


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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multiplatform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.