Helen Ma© Lauren Greenfield
Helen Ma is synonymous with Hong Kong fashion and society. A socialite with a fashion sense that pairs ornate riding boots with sequined Chanel hotpants, Ma is today’s It Girl. She balances a marriage to hedge fund manager Ian Chu with the glamorous demands inherent in being a style maven and paparazzi darling.
When she’s not preening her two white Samoyed dogs (named “Hedge” and “Fun” after her husband’s profession), keeping her eye on the latest trends from Prada and Burberry, or lifting off a rooftop helipad for a casino or celebrity event in Macau, she’s doing her thing at fashionable members-only nightclubs: dancing, hosting champagne parties, and, most recently, spinning records. Ma translated her passion for clubbing into a new hobby, and is apprenticing with Hong Kong’s #1 DJ. As she says, “I’m a housewife, but I don’t really have to do housework … I want to establish something different for my life.”
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