Helen Ma is synonymous with Hong Kong fashion and society. A socialite with a fashion sense that pairs ornate riding boots with sequined Chanel hotpants, Ma is today’s It Girl. She balances a marriage to hedge fund manager Ian Chu with the glamorous demands inherent in being a style maven and paparazzi darling. When she’s not preening her two white Samoyed dogs (named “Hedge” and “Fun” after her husband’s profession), keeping her eye on the latest trends from Prada and Burberry, or lifting off a rooftop helipad for a casino or celebrity event in Macau, she’s doing her thing at fashionable members-only nightclubs: dancing, hosting champagne parties, and, most recently, spinning records. Ma translated her passion for clubbing into a new hobby, and is apprenticing with Hong Kong’s #1 DJ. As she says, “I’m a housewife, but I don’t really have to do housework … I want to establish something different for my life.”
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on.
Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
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