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IRL (In Real Life)
© Niccolo’ Rastrelli

IRL (In Real Life) is an ongoing photographic project that explores the identity and representation of Generation Z — the first to grow up in a world where real and digital life merge seamlessly, redefining boundaries, relationships, and forms of personal expression. Through a documentary and intimate approach, the project portrays young people within their most personal spaces — their bedrooms — juxtaposing these portraits with images taken from their smartphones: selfies, stories, posts, and screenshots that shape their online presence. Two visual worlds, one physical and one digital, intersect and overlap to authentically narrate the complexity of contemporary youth.

Born between the late 1990s and the early 2010s, this generation uses images as a language — a tool for identity and belonging. IRL observes how, from Milan to Delhi, Nairobi to Buenos Aires, the same digital gestures and symbols have become a global code, while still reflecting different cultures, dreams, and contradictions.

The project’s ambition is to expand across all continents, building a visual archive capable of capturing both the universal and intimate dimensions of a connected generation. In the long term, IRL will evolve into a series of international exhibitions and a book — creating a space for dialogue between young people and adults, cultures and languages, the real and the virtual.

click to view the complete set of images in the archive.



Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Frank Evers and Matt Shonfeld. Institute Artists multiplatform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.