The James Bay Hydro Quebec project is one of the largest hydroelectric systems in the world, and covers an area the size of New York State. The project, which cost more than $20 billion US to construct, has a generating capacity of 16,000 megawatts. That capacity is three times more than all of the power stations at Niagara Falls, eight times the power of Hoover Dam, and more than double the power of all eight reactors at the Bruce Nuclear Generating Station, the largest in North America. The state-owned project has been criticized, however, for its environmental impact. By diverting the flow of water from four major rivers of the Hudson Bay into its large body of water, the James Bay Project has created a complex chain reservoir ultimately changing the dynamics of the land.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on.
Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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