Juuso Westerlund
location: Helsinki, FinlandJuuso Westerlund's images are overwhelmingly intense and weird, sometimes grimly cold, yet warm. It's the kind of photography where you just have to see another one, and another one, and when you think you recognise something you are only thrown into another scene from a daily life situation that you most likely haven't seen before, at least not photographed. Not like this. The photographs reveal a never ending curiosity and love of people, joy of the absurd and surreal. Never boring. And in the quest for defining oneself. And never letting go of that youthful lightness, carelessness and joy of getting oneself into weird, wonderful places. Into the rabbit hole, or that divy karaoke bar. Intensely looking, living - and as a byproduct, telling.
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InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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