Los Angeles Food Courts
© Lauren Greenfield"The Los Angeles food court" explores the diversity and everyday reality of a "geo-cultural" phenomenon that is central to the way we eat and socialize in urban areas. The food court represents who we are as multi-cultural consumers. It is the natural expression of the American Dream, a highly developed fast-food culture, and the mall's arrival as the new city center. The food court is the community watering hole that makes an outing to the mall "an experience" rather than a mere shopping trip.
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InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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