artists     stories    image-search     news    contact

Material Culture

© Thandiwe Muriu

Every morning women have rituals they follow, a spritz of perfume and a swipe of red lipstick that they follow from beauty culture refined by generations before them, who have done the same. In the same way, the ritual of tying a headwrap is a beautifying process that Africa women have been perfecting and passing on from mother to daughter.

As a child, I would watch my own mother with fascination as she draped printed fabric around her hair in an elaborate design in preparation for special events; transforming a humble piece of fabric into a magnificent piece of art.

Material Culture is an exploration of the practice of covering our heads to beautify ourselves. No two headwraps are ever the same - each pair of hands always add their own flare and twist to the long strip of fabric used.

By tying a headwrap, every African woman adorns herself with the equivalent of a regal coronet that draws the viewer's gaze upwards in the same way a crown does for a queen.

click to view the complete set of images in the archive



Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multiplatform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.