artists     stories    image-search     news    contact
client: Highsnobiety
assignment: Reneé Rapp
artist: Morgan Maher


Reneé Rapp claims there’s only one thing she’s certain of: she really, really, really loves hot people.

“That's not hot people, like, attractive people,” she clarifies. “That's hot people who have their shit together.” To have your shit together, according to Rapp, is to be irresistible. Show up in her life with a little drive, some direction, and maybe even a therapy schedule and you two may just be on your way to a deep connection.

But I'd argue there’s something else she’s certain of: that she is exactly where she wants to be. In this particular moment, that’s a Minneapolis hotel lobby full of businessmen blasting smooth jazz. Not because she’s a businessman and not because of the smooth jazz. “I don't feel like I fit in,” she says. On the contrary, she likes the sport of standing out before winning her way in. “I really want them to buy me drinks or something.” read the interview by Emma Turetsky



Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.