Motorcycle Phenomena Club
© Ariel TagarFor the past five years, photographer Ariel Tagar travelled the world, taking portraits of riders with their motorcycles. A single rider, standing alone next to his/her vehicle. But a rider is never truly alone. Whether they like it or not, they are always a part of a community, a club, a phenomenon. What started with Ariel’s 2017 Guardian piece: Vespa Club Uganda, evolved into a long quest for telling untold motorcycle stories through portraits. Ariel searched the world for lesser-known communities such as the motorcycle taxis of Kenya, the elderly farmers of Portugal, the Dominant Divas of North Carolina and many others. All of these stories are told via piercing portraits and inquisitive storytelling, as seen by Ariel’s unique point of view.
click to view the complete set of images in the archive
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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