OVD x LAVAZZA

LAVAZZA 2025 CALENDAR: LET'S BLEND! – 130 YEARS FORWARD

The campaign’s central idea, “Let’s Blend! – 130 Years Forward,” marks Lavazza’s 130th anniversary by spotlighting the concept of ‘blending’. This not only refers to the original art of coffee blending introduced by Luigi Lavazza in 1895, but also symbolizes a message of unity, diversity, and collective creativity.

A Calendar Structured Around Four Core Themes

The calendar is structured into four seasonal tableaux vivants, each exploring a dimension of blending:

Blending Cultures – A fusion of diverse traditions and backgrounds.
Blending Times – Merging different generations, connecting past, present, and future.
Blending Roots – Celebrating geographical origins and the enrichment of identities through global exchange.
Blending Minds – Highlighting complementary talents and roles—from artists to baristas—as part of a shared vision.

Visual Style: Bar Counters and Renaissance Inspiration

Each theme unfolds across richly colored triptychs—visually inspired by Renaissance painting—featuring a diverse ensemble gathered behind a bar counter, symbolizing a universal space for dialogue and connection.

The color palette—soft tones of light blue, pink, green, and ochre—reflects the atmosphere of each season while staying harmonious for year‑long enjoyment.

The Cast: A Rich, Inclusive Ensemble

The calendar features 36 diverse protagonists connected to the world of Lavazza: artists, athletes, chefs, architects, baristas, brand ambassadors, employees—and even the photographer himself, Omar Victor Diop. Notable figures include Whoopi Goldberg, Jannik Sinner, Big Mama, Cino Zucchi, Sara Gama, and the robot “Luigi” from Lavazza’s “Pleasure Makes Us Human” campaign.

Senegalese photographer Omar Victor Diop brings his signature blend of vivid colors, compositional precision, and cultural nuance. His aesthetic fuses Western African vibrancy with the structure and elegance of Renaissance portraits.