assignment: 2024 Holiday Gift Campaign
artist: Thandiwe Muriu
Share the Beauty of Timeless Traditions
Introducing the Oribe Holiday 2024 Collaboration with Kenyan artist Thandiwe Muriu, featuring six covetable gift sets in limited-edition packaging.
Muriu’s artistic vision—deeply rooted in her African heritage—embodies the jubilant spirit of community and togetherness, with this year’s artwork encapsulating the timeless African proverb:
“When your sister does your hair, you do not need a mirror.”
Behind the Patterns
For this collaboration, Oribe partnered with Muriu to present a bold expression of beauty through bespoke textiles, hand-crafted upcycled accessories, contemporary photography, and hair styled by talented Oribe hair artists.
Muriu created two textile patterns rich in symbolism, based on traditional African ankara prints. The collaborative designs blend Muriu's artistic flair with iconic Oribe design elements in meticulously selected color palettes to celebrate the warmth and joy in the rituals that bring us together.
click the link to view the campaign
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