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Peggy Sirota

location: California, US

Sirota taught herself how to use a camera while working at Fred Segal in Hollywood. Shooting headshots for her actor/model coworkers to make a little extra money, she fell in love with shooting and her career as a photographer was born. Sirota is known for creating evocative, authentic, emotional images which instantly connect you with her subject. An extensive background in dance has deeply influenced Peggy. A love of movement and an instinctual awareness of body language often play a role in her creative process. Vulnerable portraits, a feminine connection to beauty, and a playful sense of humor are at the core of her work.


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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.