agency: Kendal And Partners
artist: Peggy Sirota
assignment: Elton John Zero - 0% Alcohol Blanc de Blancs
Elton John Zero is a new premium non-alcoholic drinks brand bringing joy and celebration to the world of 0%. It’s built on the belief that time spent together should feel good – in the moment and the morning after. Created for people who live life to the full, it brings a touch of sparkle to every occasion – from intimate nights in, to big nights out and everything in between.
“Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness.”
Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs. For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop – one of my signature colours. Blue has always symbolized calm, depth, and creativity for me; it’s on the cover of my Diamonds – Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.” Elton John
