artists     stories    image-search     news    contact

Personal Grooming

© Lauren Greenfield

Beauty has become a pricey commodity; spending on Botox, spa treatments, designer makeup- cosmetic surgery, fitness and dieting total up to $160 billions dollars each year. Some women spend $1700 monthly on beauty, more than many women pay for rent. Does spending more mean looking better? Photographer Lauren Greenfield photographed 6 successful new York women with 6 different regimes and budgets for appearance.

click to view complete set in the archive


Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.