Only within the public spaces of hair salons and barbershops can the
individual both unveil- and then hide- their true self. Where the energetic
hum of clippers and the loud blare of Spanish soap operas fill the space, a
profound moment of truth unfolds. It begins with the rippling motion of the
barber's cape draped over shoulders, hair undone and messy, as the
unvarnished reflection of one’s true, natural self stares back.
“Prized Possessions” delves into the human fascination with objects: the raw
complexity of relationships between people and the commonplace symbols
of social belonging, they repetitively gather. In an open-ended social
commentary, the modern reflection of Thandiwe Muriu’s work symbolises
this fixation. Why do we obsess? In the same vein of Barbara Kruger, Muriu’s
embedded hair objects welcome self introspection and vulnerability.
Seated within a barber’s chair, a haircut becomes society’s definition of
perfection beneath skillful hands. It is impossible to turn away from the
meticulous creation which appears one cut at a time. Hair becomes a
fine-tuned barometer of society’s spirit within any era, making it the perfect
backdrop for Thandiwe Muriu’s reversed exploration- welcoming the viewer
to unveil themselves rather than conceal. Just as being on the barber’s chair
can be vulnerable but transformative, perhaps facing the candid relationship
between humanity and obsession can be freeing.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on.
Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations.
Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
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