Cover Design: Cole Poska
Photography: Ray Neutron
Client: Roc Nation
Infinity Song is a sibling band and music collective formed in 2014 in New York City. In the beginning, the group was comprised of Victory, Abraham, and Angel Boyd, performing simple songs with just acoustic guitar and their voices. Younger siblings Israel and Thalia “Momo” Boyd, later joined the group and significantly added to the band’s rich intricate harmonies. Raised by parents who were musicians themselves, the siblings grew up in a home where musical and creative expression was fostered and encouraged at a young age. Infinity’s Song members are not only singers but also songwriters, arrangers, instrumentalists, and music producers.
Since its formation Infinity’s Song has consistently performed around NYC, cultivating a grassroots fanbase through pop up street performances in Central Park and the NYC subway stations. Singing on stages both small and great, the group has toured the U.S., been featured on National Television (NBC’sThe Today Show and ABC’s The View), and frequently collaborates with other musical acts, most recently Kanye West, Jon Batiste, Tori Kelly and more. In the summer of 2015, the group released their first EP and in the fall of 2016 were officially signed to Roc Nation Records by Jay Z.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
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