artists     stories    image-search     news    contact

Rock'n'Roll Fantasy Camp

© Lauren Greenfield

In the quest to retain youth, accomplished middle-aged professionals say that rocking out to classic songs is a preferable alternative to “buying a new car or having an affair”. And rather than permanently ditching the family for a headband and set of drums, many opt for short-term musical catharsis. Rock’n’Roll Fantasy Camp is a summer program that has attracted thousands of “campers” — men and women, executives and housewives — that dream of playing with leading musicians from hallmark bands of the past decades.
Bassists, guitarists, songwriters and drummers from groups such as AC/DC, Guns & Roses, Deep Purple, Megadeath, Aerosmith and The Cars “tour” the country in a rock star bus, meeting aspiring rockers in 26 cities. At a price tag of $4000 for one city, city, The “counselors” and the “campers” (roughly 80 per city) spend the day preparing for a big stage show performance that evening.

At the Los Angeles camp, rockers including Glenn Hughes (Deep Purple)(add most famous bands for these guys), Gilby ClarkeEarl Slick (David Bowie),, and Chris Slade David Ellefson (Megadeath) led assorted rockers-in-training in the day’s jam session, culminating with a live performance by the newly formed bands at the renowned Sunset Strip’s House of Blues.

Mark Hudson, 57, a prolific producer for mega-bands including Aerosmith, was a particularly enthusiastic participant. Hudson Aacknowledginges that, by many standards, he expected to be “wearing diapers” by now, he credits music, and the Camp, for keeping him young and rockin’. Says Hudson, “You get to be in a room with people who are hungry and scared. All that nervous energy, it’s such a beautiful thing.”

click to view the complete set in the archive


Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.