Silicon Valley, the home of the innovation, billionaire entrepreneurs, self-driving cars, and arguably some of the world’s most boring architecture. When I first visited in 2015, like most people I suppose, I was expecting Silicon Valley to look like something from the Jetsons and that the architecture and buildings would be in sync with the aspirations of the companies that inhabited them.
What I found was a valley full of corporate architecture (not even the good kind), generic office buildings from the ’80s, ’90s and early 2000s. Many companies famously started in garages, but as tech companies grew at an unimaginable pace in the early 2000s, they did not have time to build new buildings to seat all the new staff they were hiring, so they took over every empty office space they could get their hands on.
The likes of Google, Apple and Facebook have all recently completed new headquarters, each designed by their own architect, but I was more attracted to the contrast between the dull corporate buildings and the exciting things happening inside them. And I like a challenge.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on.
Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations.
Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
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