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Snoop Dogg

© Lauren Greenfield

Controversial rapper Snoop Dogg spends most of his time as of late promoting his album, smoking marijuana, and getting arrested on drug and weapons charges. There is one thing that distracts him from being a gangster -- The Snoop Youth Football League and the talented young kids who play in it.
His son Cordell’s team, the Pomona Steelers, have become Snoop Dogg’s top priority as they prepare for their pee wee Super Bowl game. The Snoop Youth Football League is Snoop Dogg’s latest foray into the realm of community-service, providing a low cost alternative to higher priced leagues for inner city kids in and around Los Angeles.

The SYFL has been controversial from the start, with other coaches complaining that Snoop Dogg used his star status to lure away their best coaches and players. According to those who matter, the kids, it’s been a rousing success. Snoop Dogg hopes the positive environment will help kids see an alternative to street life and crime in spite of his own recent run-ins with the law. Lauren Greenfield spent a day at a game and photographed the kids and Snoop Dogg in contemporary fashion.

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