artists     stories    image-search     news    contact

Snoop Dogg

© Lauren Greenfield

Controversial rapper Snoop Dogg spends most of his time as of late promoting his album, smoking marijuana, and getting arrested on drug and weapons charges. There is one thing that distracts him from being a gangster -- The Snoop Youth Football League and the talented young kids who play in it.
His son Cordell’s team, the Pomona Steelers, have become Snoop Dogg’s top priority as they prepare for their pee wee Super Bowl game. The Snoop Youth Football League is Snoop Dogg’s latest foray into the realm of community-service, providing a low cost alternative to higher priced leagues for inner city kids in and around Los Angeles.

The SYFL has been controversial from the start, with other coaches complaining that Snoop Dogg used his star status to lure away their best coaches and players. According to those who matter, the kids, it’s been a rousing success. Snoop Dogg hopes the positive environment will help kids see an alternative to street life and crime in spite of his own recent run-ins with the law. Lauren Greenfield spent a day at a game and photographed the kids and Snoop Dogg in contemporary fashion.

click to view complete set in the archive

 

Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.