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The Art of Hollywood

© Julia Fullerton-Batten


2026

Before green screens.
Before pixels replaced paint.
There was an illusion, made by hand.

At a time when the movie industry is ruled by digital perfection, I turn my camera toward what came before: a Hollywood built on canvas, pigment, and the invisible labour of master painters who created entire worlds behind the actors.

I travelled to Los Angeles to stand before these monumental, long-forgotten backdrops, survivors of another era. Once central to cinematic storytelling, they now linger in silence. By entering these painted spaces, I reanimate them, staging new narratives that resonate with the films we thought we knew, yet remember only in fragments.

The Art of Hollywood is a return to the age of hand-painted film posters, images that promised everything in a single frame: love, danger, glamour, escape. Borrowing their visual language, I construct carefully choreographed scenes in which reality and illusion collapse into a single image.

This work is not a homage.
It is a confrontation.
A dialogue between analogue craftsmanship and contemporary vision.
Between memory and reinvention.

Hollywood, once painted.
Hollywood, remembered.
Hollywood, reimagined.

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Frank Evers and Matt Shonfeld. Institute Artists multiplatform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.