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The End of Trash

© Luca Locatelli

Circular Economy Solutions

For centuries, industrialized countries have followed a take-make-waste linear economy: raw materials are gathered and transformed into products that are sold and then discarded as waste. Value is created in this economic system by producing and selling as many products as possible. The model not only drains natural resources, but also—in the demands it makes in energy consumption and because of a reliance on fossil fuels—exacerbates global heating. A circular economy offers an alternative by decoupling economic activity from the consumption of finite resources. It is based on designing waste and pollution out of the system, keeping products and materials in use, and regenerating natural systems. Farmers, manufacturers and governments across the globe are taking steps to experiment with and implement a circular economy as part of their efforts to address the climate crisis.




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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.