artists     stories    image-search     news    contact

The Future Consumer Lab

© Alastair Philip Wiper

The Univeristy of Copenhagen's new Future Consumer Lab is all about the future of food. What do we like, why do we like it, when do we like it and where do we like it? Through a series of experiments the lab aims to answer these questions and more. The sci-fi rooms are designed to remove exterior sensory stimulus so that the researchers can either test our reactions to foods and flavours without emotional baggage, or, though the use of virtual reality and other techniques, place us in another world and see how we like the taste then. The participant could be enjoying her classic Danish lunch in a restaurant in the south of France, surrounded by waiters in black tie, with the sun shining through the window and the sound of the sea lapping at the shore - or she could be at the top of a mountain, surrounded by skiers.

click to view the complete set of images in the archive

Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.