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The Quantified Self

© Travis Hodges

'The Quantified Self' explores the world of self-tracking through the people who monitoring data on their bodies or everyday lives. Once the preserve of researchers and technology junkies, self tracking is rapidly evolving into a mainstream trend as people are able to use smartphones and wearable sensors to record an expanding range of data and make use of its analysis.

Many of the commonly tracked metrics relate to health and self improvement, but almost anything can be tracked; sleep, exercise, mood, weight, the list is almost endless as are the individual motivations for tracking. This project looks at the stories of the people who self track, the data they collect and their motivations for doing so.

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.