The Quantified Self
© Travis Hodges'The Quantified Self' explores the world of self-tracking through the people who monitoring data on their bodies or everyday lives. Once the preserve of researchers and technology junkies, self tracking is rapidly evolving into a mainstream trend as people are able to use smartphones and wearable sensors to record an expanding range of data and make use of its analysis.
Many of the commonly tracked metrics relate to health and self improvement, but almost anything can be tracked; sleep, exercise, mood, weight, the list is almost endless as are the individual motivations for tracking. This project looks at the stories of the people who self track, the data they collect and their motivations for doing so.
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InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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