artists     stories    image-search     news    pictures    contact

The Runway Stops Here

© Jonathan Goldberg

Grow Heathrow


Adjacent to the nation’s busiest airport is a community living entirely off-grid. Flanked one side by a runway and on the other by a Holiday Inn, this is not the most obvious location for an ecological project to thrive.

But Grow Heathrow is more than an eco-village. Established eight years ago, it was set up as a direct protest against the expansion of Heathrow Airport.

Since then it has evolved into a beacon for sustainable living, housing around 25 residents who live in a series of homes cobbled together lovingly using low-impact methods.  Now the threat of a proposed third runway, as backed by Parliament in June 2018 looks set to demolish the site, as well as 100s of homes in the surrounding area.


When Goldberg first visited the site in 2011 he felt as though he had stumbled upon a utopia, and was immediately moved to take pictures. His sensitive images depict the everyday comings and goings and personalities of the residents, some of who have stayed weeks, and others, years. But life isn’t always rosy: the threat of eviction is never far away and winters can be cold and bleak.


Goldberg’s photos highlight the intrinsic qualities of a community of people that have chosen a sustainable way of life based on shared values, away from conventional infrastructures. We see inside cosy abodes made from materials sourced predominately from the land, lush green pastures, and carefree children residing in yurts. A timelessness and intimacy pervades his images, but The Runway Stop Here asks if the charming ‘dream’ that is sustainable living is really as idyllic as it seems.


Photos taken in the winter months allude to such hardships. Much of residents’ time is spent outdoors, or in structures which do not fully keep out moisture. Being in a close community full-time can be challenging too, and frequently people are asked to leave if they are becoming a burden to the group. The threat of eviction too, has been a cause for anxiety at various times in Grow Heathrow’s past, and now the renewed prospect of a third runway.


As politicians have made their intentions clear, preparations are underway by Grow Heathrow residents for a loud show of defiance - not just to save their home, but also to highlight the far wider-reaching ramifications concerned with aviation and climate change.

click to view the complete set of images in the archive

InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.

Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.

“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.