artists     stories    image-search     news    contact

Tyra Banks: Media Mogul

© Lauren Greenfield

Tyra Banks, 34, is an anomaly in her industry: she’s posed on TV in an unflattering bathing suit, dressed in rags to pose as a homeless person, and played basketball with Barack Obama. She publicly discloses her professional and personal foibles, and scribbles her “to do” lists on paper notebooks as an antidote to her “Blackberry addiction.” But she wears unorthodoxy well.
As of Fall 2008, Tyra will have three television shows on air (she produces two, and created all three), a production company with a record of international successes, and a modeling career that began in Paris when she was 19, landing on the runways of Yves St Laurent and Chanel. Producer, director, creator, model, actress, talk show host, media mogul and fashion icon, Tyra has created an empire of media success by virtue of her intelligence, beauty, and determination.

Both her talk show, “The Tyra Banks Show” and her reality competition show “America’s Next Top Model“ attract more than 13 million viewers weekly. The show invites 13 aspiring models to vie for a modeling contract with Cover Girl; they compete for places in an intense audition. In theme with her own rigorous career and ascent to the runway, Tyra critically grills the girls with tough love that’s been famously known to draw tears.

click to view complete set in the archive

Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.