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Venice Film Festival

© Lauren Greenfield

The Venice International Film Festival is the oldest and most glamorous of the film festivals. Stars, producers, directors, publicists, movie executives and photographers flock to what has become an annual feeding frenzy. The goal of all the participants is to create "buzz".
The festival acts as a publicity machine and is an essential component to the necessary promotion of a film product. The process of generating "buzz" is grueling work for all involved and even thought the Venice setting is idyllic and the accommodations are among the most luxurious in the world, it is an exhausting grind for the actors and reveals the day-to-day reality of being a movie star as less glamorous than ordinarily perceived.

click to view complete set in the archive

Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.