For the past 36 years, in late Autumn when seasonal tourism reaches a low ebb, the 3-mile-long beach at Weston Super-Mare goes through a dramatic transformation. One million tons of sand is moved to sculpt a course containing 36 mammoth dunes – the tallest, 15 metres high.
The course itself stretches to be up to 6 Kilometres long, with a starting straight of 2 Kilometres. By the end of the 3-hour long endurance race, the Severn Estuary’s tide is well on its way to swallow up the 2 km straight.
What ensues is three days of turmoil – a constant battle between riders, their bikes and the highly corrosive sand. Only a few emerge victorious. All emerge to drain sand from places they never thought necessary.
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on.
Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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