story: Imagined Reality
artist: Alejandra Loaiza
Between art and fashion, the use of Artificial Intelligence has contributed to a division between artists who look at technology in different ways. In a series of images, “Imagined Reality” unites AI with the human spirit of art. This editorial breathes new life into the worlds of Basquiat and Louis Vuitton. In a reproduction of artist Hugo Barbera's AI work, incredibly human images emerge, through an experimental and artistic process that gives stage to the humanity inherent to art.
Styling: @mariavinagreincrime
Creative Direction: @hugo.barbera.ai @mariavinagreincrime
Set design: @simonelanemone
MUA: @mainamilitza @b_agency
Hair: @miwamoroki
1st Light assistant: @r.francisco__
Styling assistants @luciamt @jennyrojas1
Hair props @colorebymiha
Talents: @fengjiaoool @suprememgmtparis @gugu_yutong @imgmodels @albino_and_human @lorys_gottar @16parismanagement
PR: @projetmone______
Location : @maria.studio.paris
Production and Post-production: @asteriaagency_
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
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