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client: Vogue Portugal
story: Imagined Reality
artist: Alejandra Loaiza

Between art and fashion, the use of Artificial Intelligence has contributed to a division between artists who look at technology in different ways. In a series of images, “Imagined Reality” unites AI with the human spirit of art.  This editorial breathes new life into the worlds of Basquiat and Louis Vuitton. In a reproduction of artist Hugo Barbera's AI work, incredibly human images emerge, through an experimental and artistic process that gives stage to the humanity inherent to art.


Styling: @mariavinagreincrime
Creative Direction: @hugo.barbera.ai @mariavinagreincrime
Set design: @simonelanemone
MUA: @mainamilitza @b_agency
Hair: @miwamoroki
1st Light assistant: @r.francisco__
Styling assistants @luciamt @jennyrojas1
Hair props @colorebymiha
Talents: @fengjiaoool @suprememgmtparis @gugu_yutong @imgmodels @albino_and_human @lorys_gottar @16parismanagement
PR: @projetmone______
Location : @maria.studio.paris
Production and Post-production: @asteriaagency_



Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.