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Client: Billboard
Assignment: A Song For Ukraine
Artist: Sasha Maslov

On Feb. 23, Ukrainian musicians were doing what they’ve always done: getting together with their bands, recording in studios, writing new songs, planning concerts and tours. The next day, Russia invaded their country, and everything changed. Some took solace in songwriting, performed secret concerts for soldiers or took in refugees at theater shelters. Others, plagued by bomb-induced migraines, were unable to contemplate a single note. Some music artists joined the military; some used their bands’ vans to transport supplies. “Obviously, you’re not thinking about touring,” says Sasha Maslov, the Kharkiv-born photographer who returned to Ukraine from New York. In these images he shot for Billboard in late March, Maslov captures regional pop stars, folk groups, rappers and bandura players. “A lot of people can’t concentrate. You’re going about your business and the Russians are everywhere. War is always present.”

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Institute Artist is redefining how stories are produced and told. Representing auteur-driven storytellers, we bring together talent across commercials, photography, fine art, and film. Founded by Matt Shonfeld and Frank Evers. Institute Artists multi-platform production expertise, and established global relationships in entertainment, fine art, and journalism make for unmatched reach and cross-pollination of creative work. Institute Artist has been a leading advocate of the power of underrepresented talent and is fully committed to bringing these authentic voices to our clients by helping them tell compelling and entertaining stories that better connect with their audiences.