Creative Agency: The Royals
Director & Photographer: Tim Georgeson
Australian Unity has launched its first major brand campaign via The Royals ‘Real Wellbeing: Balance Your Being’. The campaign underscores the crucial role of finding balance in our lives, further reinforcing Australian Unity’s Real Wellbeing proposition.
Says D’arne Buckley, head of brand and content at Australian Unity: “The work leverages the fundamental truth that life is a constant juggling act. Whether that be balancing work and life, saving and spending, our need for care and the desire to be free. Finding more equilibrium in our lives is key to achieving Real Wellbeing.”
For more than 20 years Australian Unity, in partnership with Deakin University, has tracked the wellbeing of Australians through the Australian Unity Wellbeing Index. The research has found that the balancing act looks very different for Australians across their life course. The launch film paints a picture of the many and varied facets of the audience’s lives that require balancing, highlighting the powerful tensions we find ourselves managing on any given day.
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