Lauren Greenfield
Location: Los AngelesClients: Always (P&G), Whatsapp (Meta), Toyota, Balenciaga, Cox, Lego Education, Nike, Ad Council, U.S. Bank, & more
Greenfield is an American artist, documentary photographer, and documentary filmmaker. She has published three photographic monographs, directed four documentary films, exhibited in museums, and published in magazines and other publications.
In January 2016, Greenfield was honored by the International Center for Photography with the "2016 Spotlights Awards" (annual award honoring female artist in visual arts using photography or film). In December 2015, Greenfield was named the "Most Awarded Director in 2015" by AdAge for her work on #likeagirl. In July 2015, Greenfield was named one of the top 10 directors in Adweek’s Most Creative 100 People of 2015. In September 2015, she won the Emmy Award Best TV Commercial for #likeagirl. In January 2012, Greenfield was awarded the Sundance Film Festival Directing Award, US Documentary 2012 for her feature documentary film, The Queen of Versailles. She has been honored three times by American PHOTO magazine, starting with being named one of five "Breakthrough Artists" in the July/August 1995 issue. In 2003, American PHOTO magazine named her one of the "The 25 Most Important Photographers Now". In April 2005, she shared the third spot of the "100 Most Important People in Photography", again in American Photo magazine. She has been twice nominated for the Best Director Award by the DGA (Directors Guild of America) for Documentaries in 2012 and for commercials in 2015. She has received many photography awards and grants, including the Art Directors Club Gold Cube for Photography, National Geographic Grant, the ICP Infinity Award for Young Photographer (1996), a Hasselblad Foundation Grant, the NPPA Community Awareness Award, and the People's Choice Award at the Moscow Biennial.
︎ // directorial work
InstituteTM (collectively Institute Pictures, Institute Studios, & Institute Artist) is redefining how stories are produced and told in the 21st Century. Founded by Producer Frank Evers and Director/Visual Artist Lauren Greenfield, we are a multiplatform production company representing auteur-driven storytellers across commercials, photography, fine art, film, and technology — and producing original work across every screen that those stories live on. Our multiplatform expertise and established global relationships in entertainment, commercial, fine art, and journalism create unmatched reach and cross-pollination of creative work. A film commission informs a photography campaign; a fine art practice shapes a commercial; an editorial relationship opens a documentary. Few companies operate fluently across all of these worlds. Institute was built this way from the ground up.
Clients include: Apple, Google, Meta, Amazon, Microsoft/Xbox, LinkedIn, WhatsApp, Nike, Adidas, Lululemon, Under Armour, Dove, Maybelline, Clinique, Ulta Beauty, Aesop, Vaseline, LEGO, Balenciaga, Dior, Tom Ford, Kenzo, Supreme, Van Cleef & Arpels, Mercedes-Benz, Volvo, Toyota, McLaren, Pennzoil, American Express, Chase, U.S. Bank, Burger King, Chobani, Corona, Pepsi, Nespresso, Lavazza, Velveeta, Airbnb, Four Seasons, Marriott, Instacart, eBay, JCPenney, Levi's, Swatch, Bang & Olufsen, Bayer, Pfizer, Genentech, EA, Planned Parenthood, Ad Council, and the United Nations. Editorial and publishing partners include: The New York Times Magazine, The New Yorker, GQ, Esquire, TIME, Bloomberg, National Geographic, The Economist, Monocle, Le Monde, Stern, Sunday Times Magazine, Phaidon, Steidl, Abrams, Prestel, Chronicle, and Random House.
“Institute” is a registered trademark in the US, Europe, and United Kingdom. All rights reserved.